$XXM+
Annual decisions influenced
Data science · Analytics leadership
Turning complexity into decisions people trust.
I build statistical models, measurement frameworks and analytics organisations that connect data to strategy: from experiment design to executive-ready narratives.
Bayesian · Causal
Experimentation
ML · Forecasting
Impact
Numbers that moved the business.
XX
Experiments designed & shipped
XX
Analytics team scaled to
3×
Question-to-insight cycle
Work
Portfolio (demos) of my work.
Forecasting
Cut forecast error by XX% for a $XXXM product line.
Replaced a brittle spreadsheet pipeline with a hierarchical Bayesian forecasting system and a review ritual the finance team actually uses.
PyMC
dbt
Snowflake
Read case
Experimentation
Unified experimentation across three product orgs.
Designed a shared stats engine, metric contracts, and review cadence so teams could ship decisions — not decks — from every A/B test.
Causal inference
Python
SQL
Read case
Measurement
Rebuilt KPI governance so the exec team trusts one metric.
Consolidated XX conflicting dashboards into a governed metric layer with definitions, lineage, and a change-review process wired into CI.
Metric layer
dbt
Governance
Read case
Expertise
Depth across the analytics stack.
Science & methods
- Predictive modelling & statistical learning
- Time series, forecasting and anomaly detection
- A/B Testing, Experiment design & causal analysis
- Data visualisation and storytelling
Leadership & platform
- Automation and process improvement
- Data products: dashboards, KPI frameworks, decision workflows
- Collaboration with product, finance, legal and marketing
- Stakeholder communication & exec storytelling
About
A decade of turning data into decisions.
Experience in senior IC & leadership roles
Hi! I'm Jordan, a senior data scientist and analytics leader with a focus on business strategy and what the data truly means for stakeholders in plain, easy-to-understand terms. I've worked on forecasting, experimentation, and measurement platforms, and managed teams in the Music and Advertising industries.
My focus is the work between the model and the decision: the measurement frameworks, experimentation systems and executive narratives that let business leaders actually act on what the data says.
Currently based in London, UK.